Origin
I helped bring this campaign for Origin together with Instrument, adding motion, editorial, and art direction. After working through many creative concepts, we put this piece together with limited time using stock imagery and a short but well executed shoot.
Early Look and Motion Dev:
We explored lots of different visual styles and motion techniques before ultimately deciding on our direction. Here are a few of those early experiements:
Refining Typography
We knew we wanted type to be an important on screen element in this spot and after a series of explores we landed on this treatment that combines staccato transitions with silky smooth moments.
UI Motion
I helped define the UI motion language for the Origin app that we comped into our live shots.
Production:
We worked in a live action shoot to capture specific scenes that we wanted to heavily art direct. I was present on set to help give direction, and ensure that everything we were capturing would be workable in post.
