Salesforce Virtual Events
Salesforce needed a motion package that they could use for their virtual events series, so we built them just that.. a plug and play template and guidelines that covered everything from title sequences to backplates.
Look and Motion Dev:
We leaned into salesforce’s use of circles as our main visual motif, and rounded out the approach with foliage and characters from their brand toolkit.
I brought in motion tracing and the use of z-space to add some dynamism to our motion language. These techniques shine in the intro sequences and transitional moments.